The Fast Forward MBA in Marketing

by Dallas Murphy

Book Overview

A guide to marketing products and ideas. Drawn from the world's best MBA programmes, business thinkers, and innovative practitioners, this guide covers the essential ideas needed to make major decisions and plan big moves.

• Format: Paperback
• Language: English
• ISBN: 0471166162
• ISBN13: 9780471166160
• Release Date: April 1997
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 5.3" x 10.3"

Customer Reviews

Pick up marketing fast

Any professional who wants to pick up marketing strategy fast: read this! It contains al the basic rules you need to know for writing a simple marketing plan. It also contains a lot of teasers for expanding your business/marketing activities.