Terrific story of an incredible bomb of a magazine
Published by Thriftbooks.com User , 16 years ago
Christopher Byron is an excellent business writer, and in The Fanciest Dive he tells the HBS case study-worthy story of the $50 million failure of Time Inc's ill-fated TV-Cable Week. It is not to be missed, and 22 years later there are still ample lessons to be gleaned from the tale. Business readers will not be disappointed.
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