Skip to content
Scan a barcode
Scan
Hardcover The Fanciest Dive: What Happened When the Media Empire of Time/Life Leaped Without Looking Into the Age of High-Tech Book

ISBN: 0393022617

ISBN13: 9780393022612

The Fanciest Dive: What Happened When the Media Empire of Time/Life Leaped Without Looking Into the Age of High-Tech

Select Format

Select Condition ThriftBooks Help Icon

Recommended

Format: Hardcover

Condition: Very Good

$7.39
Save $9.56!
List Price $16.95
Almost Gone, Only 2 Left!

Book Overview

No Synopsis Available.

Customer Reviews

1 rating

Terrific story of an incredible bomb of a magazine

Christopher Byron is an excellent business writer, and in The Fanciest Dive he tells the HBS case study-worthy story of the $50 million failure of Time Inc's ill-fated TV-Cable Week. It is not to be missed, and 22 years later there are still ample lessons to be gleaned from the tale. Business readers will not be disappointed.
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured