The Fanciest Dive: What Happened When the Media Empire of Time/Life Leaped Without Looking Into the Age of High-Tech

by Christopher M. Byron

Book Overview

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 0393022617
• ISBN13: 9780393022612
• Release Date: January 1986
• Publisher: W. W. Norton & Company
• Length: 280 Pages
• Weight: 1.15 lbs.

Customer Reviews

Terrific story of an incredible bomb of a magazine

Christopher Byron is an excellent business writer, and in The Fanciest Dive he tells the HBS case study-worthy story of the $50 million failure of Time Inc's ill-fated TV-Cable Week. It is not to be missed, and 22 years later there are still ample lessons to be gleaned from the tale. Business readers will not be disappointed.