The Failure of Marketing: Why Your Company Isn't a Growth Machine

by Jack Trytten

Of the 37,000 new products introduced this year, 80% of them will be gone within two years. Failures. Rejected by the market. So many more marketing failures, less dramatic, impact our everyday life.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1425786030
• ISBN13: 9781425786038
• Release Date: January 2007
• Publisher: Xlibris Corporation
• Length: 224 Pages
• Weight: 1.07 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"