The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience

by Jim Joseph

Book Overview

The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0814415547
• ISBN13: 9780814415542
• Release Date: May 2010
• Publisher: Amacom
• Length: 222 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.0" x 6.1" x 9.0"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher