The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business

by David B. Thomas and Mike Barlow

Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social...

• Format: Hardcover
• Language: English
• ISBN: 0470886021
• ISBN13: 9780470886021
• Release Date: February 2011
• Publisher: Wiley
• Length: 224 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.9" x 6.4" x 9.1"