The Executive Guide to Strategic Planning

by George L. Morrisey, Patrick J. Below, Betty L. Acomb

Book Overview

Offers a comprehensive approach to strategic planning: how to formulate strategic plans that will develop the company's strengths, be responsive to changing business conditions, and chart a productive... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 155542032X
• ISBN13: 9781555420321
• Release Date: January 1991
• Publisher: Jossey-Bass
• Length: 168 Pages
• Weight: 0.91 lbs.
• Dimensions: 0.6" x 6.7" x 9.3"

Customer Reviews

A good management tool

This is not a guide for those looking for in-depth knowledge on Strategic Planning. Rather it is a very useful tool in the process of getting a team of managers together and producing a Strategic Plan. It focuses on results whilst under a time pressure and gets you to the point of having a plan that you can work to and produce results. Although aimed at the CEO or leader I have found it works best when each member of the team is given a copy of the book so that they then understand the process being followed. This leads to quicker a consensus amongst the team on the areas covered within the plan.