The Evolution of Television: An Analysis of 10 Years of TGI Latin America (2004-2014)

by Joseph D. Straubhaar

The recent decade has seen an explosive change in media trends around the world and Latin America has been a particular cradle for the growth of television. Fueled by a once in a lifetime economic boom that lifted millions out of poverty in the region, multichannel television has proliferated more than ever. But beyond the basic economics, what were the main drivers for the television boom era? To understand the media trends of the last decade, Kantar...

• Format: Paperback
• Language: English
• ISBN: 1517561507
• ISBN13: 9781517561505
• Release Date: December 2015
• Publisher: Createspace Independent Publishing Platform
• Length: 158 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.4" x 8.0" x 10.0"