The Evolution of Management Thought

by Arthur G. Bedeian and Daniel A. Wren

"Every foodservice operation must offer high quality menu items and provide excellent service to its guests, but these factors are still not enough to ensure the operation's long-term success. All operators must also be able to communicate their product and service offerings to their current and potential customers if they hope to grow their businesses. Effective marketing is the process foodservice operators utilize to do just that. Marketing is...

• Format: Paperback
• Language: English
• ISBN: 1394202318
• ISBN13: 9781394202317
• Release Date: October 2023
• Publisher: Wiley
• Length: 464 Pages