The Evolution of American Television

by George Comstock

American television has undergone many changes during the last decade -- a continually declining network share of audience, even while the audience for television as a whole increased; an escalation in network competition; and the increasing popularity of cable television and videocassette recorders. What have these changes meant for our most powerful mass medium? In The Evolution of American Television George Comstock goes beyond his seminal work...

• Format: Hardcover
• Language: English
• ISBN: 0803935528
• ISBN13: 9780803935525
• Release Date: October 1989
• Publisher: Sage Publications, Inc
• Length: 312 Pages
• Weight: 1.25 lbs.