The Event Marketing Handbook: Beyond Logistics & Planning

by Allison Saget

Book Overview

Event marketing is big business: U.S. corporations invest more than $300 billion a year in every kind of event-from webinars, tradeshows, product launches, and golf hospitality functions, to user groups and customer conferences. In The Event Marketing Handbook, industry expert Allison Saget shows marketing professionals how to maximize return on investment for the dollars their companies spend on events. She believes that event marketing is a strategic,...

• Format: Paperback
• Language: English
• ISBN: 1477468188
• ISBN13: 9781477468180
• Release Date: August 2012
• Publisher: CreateSpace Independent Publishing Platform
• Length: 320 Pages
• Weight: 1.60 lbs.
• Dimensions: 10.0" x 0.7" x 8.0"