Whether you're tasked with planning a new event for your organization, or creating a special event for an important client, or even dreaming up the next opening ceremonies for the Olympic Games, your job is essentially the same: Create an experience that's not only effective and engaging, but one that beats the pants off the previous one. (Oh, and while you're at it, also make sure the event stays on budget and runs flawlessly.) Yes, we are that often-misunderstood...