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Paperback The Essentials of Marketing Research Book

ISBN: 0415899281

ISBN13: 9780415899284

The Essentials of Marketing Research

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Format: Paperback

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Book Overview

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.

The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:

Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical...

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