The Essential Online Solution: The 5-Step Formula for Small Business Success

by Rick Segel and Barbara Callan-Bogia

With big-box stores dominating today's business landscape, small business owners are facing serious challenges. But there is a way to level the playing field and win--and The Essential Online Solution will show you how. Written by industry experts, this book outlines a five-step formula that will allow you to harness the power of the online world and improve your company's bottom line.

• Format: Hardcover
• Language: English
• ISBN: 0471920533
• ISBN13: 9780471920533
• Release Date: October 2006
• Publisher: Wiley
• Length: 277 Pages
• Weight: 1.17 lbs.
• Dimensions: 1.1" x 6.3" x 9.2"

Customer Reviews

The Basics of Selling Online

Rick Segel presents the basics of selling online in a simple yet straightforward way. The chapters are written in such a way that anyone who is interested in selling on the web would be able to set up and run a web site for e-commerce or advertisement of a business. My opinion is that it is written well with the chapters building on each other. The last chapters are on how to encourage traffic to your site. This book can be a reference for a person who is already selling. Perhaps not for the advanced, but the information presented is practical and to the point.

Good info

Excellent and informative book. A couple of items I questioned, but overall well worth the purchase! Good for beginners AND advanced users (like me 10+ years selling on the web).

Thank you for making the online maze understandable!!!

I've learned quite a bit and it is truly an ESSENTIAL book for website owners. This is not a "techie" type manual and the authors make it easy to understand the inner workings of the website/blogging game. It's not so scary and overwhelming afterall! Thanks!