The Essential Guide to Rhetoric

by William M. Keith and Christian O. Lundberg

Book Overview

Gaining an understanding of rhetorical theory and its practical applications is a critical component to effective and competent communication. The Essential Guide to Rhetoric provides an accessible and balanced overview of the core historical and contemporary theories. It uses concrete, relevant examples and jargon-free language to bring these concepts to life. The guide helps students move from concept to action with discussions of invention, the...

• Format: Paperback
• Language: English
• ISBN: 0312472390
• ISBN13: 9780312472399
• Release Date: February 2008
• Publisher: Bedford Books
• Length: 96 Pages
• Weight: 0.37 lbs.
• Dimensions: 0.2" x 6.3" x 9.1"