Essence Services Marketing

by Adrian Payne

In order that a service business can survive in today's ever more competitive business environment, it is vital that they develop and implement highly effective marketing strategies. This text... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 013284852X
• ISBN13: 9780132848527
• Release Date: January 1993
• Publisher: Prentice Hall PTR
• Length: 398 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 5.9" x 9.0"