The Essence of Scenarios: Learning from the Shell Experience

by Angela Wilkinson and Roland Kupers

In 1965, when quantitative planning was much in vogue, Royal Dutch Shell started experimenting with a different way of looking into the future: scenario planning. Shell's practice has now survived for almost half a century and has had a huge influence on how businesses, governments, and other organisations think about and plan for the future. To produce this illuminating study, the authors interviewed almost every living veteran of the Shell scenario...

• Format: Paperback
• Language: English
• ISBN: 9089645942
• ISBN13: 9789089645944
• Release Date: February 2014
• Publisher: Amsterdam University Press
• Length: 168 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 6.2" x 9.3"