Essence Consumer Behaviour

by Jim Blythe

Aims to help managers and students quickly understand why consumers make the decisions they do - and how to influence those decisions. This book discusses the importance of understanding consumer... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0135731224
• ISBN13: 9780135731222
• Release Date: January 1997
• Publisher: FT Prenticehall
• Length: 224 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"