The Erotic History of Advertising

by Tom Reichert

Book Overview

Victoria's Secret and Calvin Klein are brand names practically synonymous with sexually suggestive advertising. Considering their high public profile and huge profits, anyone can see that sex sells. Despite polls indicating that the public would like to see less sex in advertising, Americans don't mean what they say. They continue to respond to the lure of provocative marketing and, most important to business, they buy. Knowing this, more and more...

• Format: Paperback
• Language: English
• ISBN: 1591020859
• ISBN13: 9781591020851
• Release Date: May 2003
• Publisher: Prometheus Books
• Length: 408 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.8" x 6.5" x 9.0"

Customer Reviews

Fun and enlightening

If you think advertising has recently become too risque, this is the book for you. Reichert has dug up some amazing examples from the last 150 years to prove that sex has always sold. It's a fun, easy read, and you'll learn something as you enjoy looking at what people considered sexy a century ago.