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Paperback The Entrepreneurial Process: Seeing and Seizing Opportunities Book

ISBN: 036756534X

ISBN13: 9780367565343

The Entrepreneurial Process: Seeing and Seizing Opportunities

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Format: Paperback

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Book Overview

This book provides an understanding of 'opportunity recognition' as a catalyst and crux of the entrepreneurial process. Grounded in research, it introduces the key concepts at the heart of entrepreneurship theory and practice and demonstrates how entrepreneurship differs from management in language, priorities and practice.

The book's central framework is mapped around 'seeing and seizing opportunities', where the entrepreneur enters a situation,...

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