The Entrepreneur and Small Business Marketing Problem Solver

by William A. Cohen

Book Overview

A new, revised edition of the classic guide forentrepreneurs For more than a decade, The Entrepreneur and SmallBusiness Problem Solver has been the go-to resource forbudding entrepreneurs and small... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0471531332
• ISBN13: 9780471531333
• Release Date: September 1991
• Publisher: Wiley
• Length: 288 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"

Customer Reviews

A true entrepreneur's guide book.

I have owned this book since the early 90's and have benefitted greatly from its content. I found the application for a trademark inside and used it to successfully obtain my first trademark. I am purchasing a copy for my 13 year old nephew who has just opened an on-line clothing store. He too will use the trademark section to protect his product name and learn basic business principles.