Entrepreneur and Small Business Problem Solver

by William A. Cohen

Book Overview

A new, revised edition of the classic guide forentrepreneurs

For more than a decade, The Entrepreneur and SmallBusiness Problem Solver has been the go-to resource forbudding entrepreneurs and small business owners alike. Now in itsThird Edition, this classic has been revised and updated to meetthe needs of the modern reader in today's fast-paced businessenvironment. Covering everything from getting a start-up loan tointroducing a new product, this comprehensive guide shows you howto deal with the common problems every small business faces-withouthiring expensive outside help.

This handy guide is packed with the kind of essential, down-to-earth advice everyone running a small businessneeds-whether you need help with your business plan or collecting asmall debt. This new Third Edition features new information on taxlaw changes, technological advances, and changes in governmentservices, and includes an entirely new chapter on Internetmarketing and e-commerce. Focused on practicality, the book alsofeatures downloadable, chapter-ending worksheets that will help youretain what you learned and implement it correctly. A truly uniquesource for sound business guidance, The Entrepreneur andSmall Business Problem Solver, Third Edition is aninvaluable reference that every business owner needs.

Inside, you'll find world-class guidance on these topics andmore:

How and where to find start-up capitalInsuring your businessExtending credit and collecting debtsFinancial record-keepingCarrying out marketing researchPricing products and servicesMarketing and advertising your businessDoing business and marketing onlineRecruiting and managing employeesProtecting your business and avoiding rip-offs

• Format: Paperback
• Language: English
• ISBN: 0471692832
• ISBN13: 9780471692836
• Release Date: December 2005
• Publisher: Wiley
• Length: 426 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.9" x 7.5" x 9.2"

Customer Reviews

A true entrepreneur's guide book.

I have owned this book since the early 90's and have benefitted greatly from its content. I found the application for a trademark inside and used it to successfully obtain my first trademark. I am purchasing a copy for my 13 year old nephew who has just opened an on-line clothing store. He too will use the trademark section to protect his product name and learn basic business principles.