Alex Tilley is a Canadian business icon whose self-proclaimed " persnicketiness" for quality earned him a loyal following in the highly competitive world of outdoor and travel clothing. He founded Tilley Endurables and became internationally famous for the crown of his creations: a Canadian-made cotton hat sold with a lifetime guarantee. Alex Tilley: An Endurable Legacy is the story of one man's headstrong pursuit of excellence. It wasn't always easy...