The End of Television?: Its Impact on the World (So Far)

by Elihu Katz

Book Overview

Is television dead? The classic television era of the 1950s and 1960s, characterized by limited choices of programs broadcast on over the air channels to families as if they were seated around a hearth - and to a nation as if gathered around a campfire - has indeed ended.

Throughout the drastic evolution of this media, thousands of studies have examined the short-term effects of television, such as the evaluation of persuasion campaigns...

• Format: Paperback
• Language: English
• ISBN: 1412978521
• ISBN13: 9781412978521
• Release Date: September 2009
• Publisher: Sage Publications, Inc
• Length: 236 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.5" x 6.2" x 9.3"