The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

by Carlos Gil

Book Overview

Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead.

The End of Marketing revolutionizes the way brands,...

• Format: Paperback
• Language: English
• ISBN: 0749497572
• ISBN13: 9780749497576
• Release Date: October 2019
• Publisher: Kogan Page
• Length: 240 Pages
• Weight: 0.89 lbs.
• Dimensions: 0.7" x 5.5" x 8.5"