Business writing has been transformed in our era from long, leisurely letters to fast faxes, instant e-mails, crisp memos, and concise letters. Your reader doesn't have time to waste. And neither do... This description may be from another edition of this product.
Makes sense to have a book to look at whenever you're at a lost of word. This book serves as my reference in my daily activity - from writing letters/memos to sending e-mail (business or personal). A really great companion.
Awesome Book
Published by Thriftbooks.com User , 18 years ago
This is a handy book that can be used for years to come. It covers a broad spectrum of subjects relating to communications.
The Encyclopedia of Business Letters, Fax Memos, and E-Mail
Published by Thriftbooks.com User , 23 years ago
Exceptional Book, full credit to the Author, this is the best book I have come across, I will recommend this to everyday Jo bloggs user like myself who were struggling to right decent letters.
This Is An Indispensable Business Writing Guide!
Published by Thriftbooks.com User , 25 years ago
The use of Internet technology has made the effective communication of thoughts and ideas in a variety of formats and styles possible. Good Website design alone, however, does not assure that one's intended business message will get across as well as planned and hoped for. Good writing and presentation skills are also important factors to consider in the overall communication process. Robert Bly has written The Encyclopedia of Business Letters, Fax Memos, and E-Mail to assist people to create a variety of important business correspondence that can be put to use in the office and online. Bly, the author of The Copywriter's Handbook, offers his readers some quick solutions to meeting many practical business correspondence needs. He provides plenty of samples throughout the book that cover a broad range of business needs, including correspondence with colleagues, vendors, employees and employers, customers, handling complaints and requests, making collections, and producing sales and direct marketing letters. Readers will be impressed with the ease with which they can learn to create their own business letters. Following the guiding principles, samples, and instruction in this book will result in generating favorable responses in making sales, marketing products and services, issuing warnings for poor worker performance, making the firing of people much easier to accomplish (gulp!), terminating services, apologizing for poor performance, and many other tough real-life circumstances they are likely to face in the business world someday! Bly offers some very helpful tips on customizing letters to meet specific circumstances such as time-sensitive communications, varying message tone, generating favorable responses with creative wording, and preparing correspondence intended for faxing and e-mailing. Bly cautions his readers by reminding them that once someone sends an electronic communication there may be no way to stop it from reaching its destination. Watch your words and emotions! Readers will learn how to produce many top-notch communications for any purpose, including office correspondence, faxes, e-mail, newsgroups, and Website design use. This book will assist business people of all levels of experience to get any message across much easier with more confidence! This is an indispensable business writing guide. Look good in print and online! Highly recommended for novice business owners!
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