The Emerald Handbook of Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation

by Bằng Nguyên

Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attention to the complex array of stakeholders that corporations need to address to maintain a strong brand, identity, and reputation. To date, however, little empirical research into these issues has been published, and no single work has taken stock of the major changes in the field of stakeholder communication as they apply to corporate branding.

The...

• Format: Hardcover
• Language: English
• ISBN: 1800718985
• ISBN13: 9781800718982
• Release Date: October 2022
• Publisher: Emerald Publishing Limited
• Length: 684 Pages
• Weight: 2.13 lbs.
• Dimensions: 1.3" x 6.0" x 9.0"