The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business

by Richard Maxwell, Robert Dickman, Richard Maxwell

Book Overview

"Every great leader is a great storyteller," says Harvard University psychologist Howard Gardner. According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0061179035
• ISBN13: 9780061179037
• Release Date: August 2007
• Publisher: Harper Business
• Length: 256 Pages
• Weight: 0.69 lbs.
• Dimensions: 0.9" x 5.0" x 7.1"