The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business

by Richard Maxwell, Robert Dickman, Richard Maxwell

Book Overview

"Every great leader is a great storyteller," says Harvard University psychologist Howard Gardner. According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride, but how every muscle fits together in that stride so that no effort is wasted...

• Format: Hardcover
• Language: English
• ISBN: 0061179035
• ISBN13: 9780061179037
• Release Date: August 2007
• Publisher: Harper Business
• Length: 256 Pages
• Weight: 0.69 lbs.
• Dimensions: 0.9" x 5.0" x 7.1"