The Electronic Bazaar: From the Silk Road to the E-Road

by Robin Bloor

A wonderful blend of leading-edge IT analysis, historical perspective, and deep economic understanding, The Electronic B@zaar explains the radical nature of the new internet-based economy and offers a... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 185788258X
• ISBN13: 9781857882582
• Release Date: September 2000
• Publisher: Nicholas Brealey Publishing
• Length: 326 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.2" x 6.4" x 9.3"

Customer Reviews

A Good Read!

Author Robin Bloor makes it pretty clear: Either get your business involved with the Internet or prepare for your enterprise to die. Bloor's credentials are fairly impressive. He turned his business, Bloor Research, into a Web business that actually makes a profit, or so it says on the jacket blurb. Bloor is pretty straightforward about the book's focus: mass media communications history, the current Internet and the World Wide Web's future potential. This in-depth read (good and gripping, though the writer's constant use of the @ symbol can be annoying) takes us from Guttenberg all the way to a future filled with smartcards, micropayments and data privacy. The most interesting element is Bloor's speculation on how future media might affect future political systems - because as the information society gives us more data about political happenings, we might want more control over our governments. We [...] find this stuff pretty interesting, but then we're already on the Web. Are you?

Understanding, not information

It's rare to find a book that leaves you with a real understanding of a subject - rather than a mass of information on it - but this is one. Robin Bloor's knowledge and writing style combine to great effect. He gives practical advice to those who need it and provides a thorough background to the Web for all.

This book leaves me saying, "I understand the web."

I have had the pleasure of hearing Robin Bloor speak, and he uses the same candor and straight talk in his book. He explains the history and evolution of the web, as well as its importance to the present and future of business in a way that "high touch" individuals (versus "high tech" individuals) can understand.His making of points by referring to website examples, and the associated ... website that makes it easy for the reader to access the references is a clever use of the topic itself to reinforce the topic.Above all, Robin not only presents important information, he gives the reader a simple understanding of it.