The Effect of Guanxi on the Foreign Market Entry Process Into China

by Tao Yang

Business network theory believes that foreign market entry of a firm is the result of the interactions between the actors of the firm and the network. When entering into China, the Western firms have... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3843390959
• ISBN13: 9783843390958
• Release Date: February 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 184 Pages
• Weight: 0.61 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"