The Effect Of Frequent Positive Emotions On The Formation Of Brand Attachment: A Quantitative Study

by Kevin J Zuchanek

Bachelor Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Wuppertal, language: English, abstract: This paper aims to show the effect of frequent positive emotions on the formation of brand attachment. Therefore, this paper will start by looking at several current research findings to determine definitions for divisive terms and to build up a conceptual framework which supports...

• Format: Paperback
• Language: English
• ISBN: 3346175987
• ISBN13: 9783346175984
• Release Date: June 2020
• Publisher: Grin Verlag
• Length: 64 Pages
• Weight: 0.21 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"