The Edward Bernays Reader: From Propaganda to the Engineering of Consent

by Edward L. Bernays

Book Overview

Nicknamed "the father of public relations," Edward Bernays (1891-1995) was a pioneer in the fields of propaganda and PR. Combining theories on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, Bernays elucidated how corporations and politicians could manipulate public opinion. His seminal 1928 book, Propaganda laid out how propaganda could be used to regiment the collective mind in a variety of areas, including...

• Format: Paperback
• Language: English
• ISBN: 1632462044
• ISBN13: 9781632462046
• Release Date: September 2021
• Publisher: Ig Publishing
• Length: 296 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.8" x 5.5" x 8.1"