The Educated Marketer: Inbound Marketing for Student Recruitment Success

by Christopher Grant and Leah Peters

Everyone in college and university admission knows that student recruitment is challenging. More and more now question the value of a college degree (especially a liberal arts degree) and are seeking quicker and cheaper alternatives to four-year programs. To complicate matters, today's rising juniors and seniors (all of whom are digital natives) are immune or averse to advertising, once the foundation of college marketing efforts. Increasingly, college...

• Format: Paperback
• Language: English
• ISBN: 0989523063
• ISBN13: 9780989523066
• Release Date: February 2021
• Publisher: Kickstand Books
• Length: 100 Pages
• Weight: 0.28 lbs.
• Dimensions: 0.2" x 5.5" x 8.5"