Field Guide to Marketing

by Alistair D. Williamson and Tim Hindle

Takes the mystique out of marketing with down-to-earth definitions of the most relevant marketing terms and concise information about the state of the industry. The main section explains over 400... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0875844359
• ISBN13: 9780875844350
• Release Date: January 1994
• Publisher: Harvard Business Review Press
• Length: 195 Pages