The Economics of Franchising

by Francine Lafontaine and Roger D. Blair

Book Overview

This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts and what we know about how all these have evolved over time, especially in the US market. A good many myths...

• Format: Hardcover
• Language: English
• ISBN: 0521772524
• ISBN13: 9780521772525
• Release Date: April 2005
• Publisher: Cambridge University Press
• Length: 350 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.9" x 6.4" x 9.2"