The Economic Implications of Advertising (RLE Advertising)

by Otto John Firestone

Book Overview

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area...

• Format: Hardcover
• Language: English
• ISBN: 0415818028
• ISBN13: 9780415818025
• Release Date: March 2013
• Publisher: Routledge
• Length: 228 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 6.2" x 9.3"