The E-Privacy Imperative: Protect Your Customers' Internet Privacy and Ensure Your Company's Survival in the Electronic Age

by James Breithaupt, Mark S. Merkow, Mark S. Merkow CCP

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• Format: Paperback
• Language: English
• ISBN: 0814406289
• ISBN13: 9780814406281
• Release Date: December 2001
• Publisher: AMACOM/American Management Association
• Length: 320 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 6.9" x 9.1"

Customer Reviews

E-Privacy: Fact or Fiction?

I had to write a term paper about the Internet and privacy issues. I was initially overwhelmed by the amount of information on this topic and didn't know where to start. This book helped focus me and identify major issues whereas I got lost in similar volumes. Some of the info is more technical than I needed, but I'm sure it is useful to other readers with a different perspective. If you are trying to understand what the privacy debate is about, I recommend this book.

What You Need to Know About Privacy Issues

I have waded through several volumes on privacy issues, but most of them are too academic or legal in their focus. I needed a book that clearly explained my rights and responsibilities vis-a-vis my customers' privacy. I am a small business entrepreneur of a successful dot.com, and I need to understand the issues affecting me and my customers. I found this book extremely helpful. Whereas it only touches on several topics of interest to me, the scope is comprehensive enough to get me started. I highly recommend this book to anyone struggling to understand the thorny problem of privacy in the electronic age.

Information technology manager on the E-Privacy Imperative

I'm an information technology manager for a large municipality. This book helped us get a handle on the issues involved when migrating city applications to the web. One of our main concerns was protecting citizen privacy and I thought the book provided a great overview of the issues involved. The book is clearly written and it is particularly good at shifting gears from what starts out as an overview of the issues to specific concerns that we were having. For example, we were able to use the sample privacy policy provided as a jumping off point for what has evolved into our city's web privacy policy. I strongly recommend this book.

Excellent Business Overview of Privacy Issues

This book lays out privacy issues for businesses and employees alike in a clear and concise manner without getting bogged down in legal or technial jargon. As the head of a company with an expanding e-customer base, I have been looking for a book that explains the larger issues facing my organization. With the knowledge I've gained, I can now go off and investigate those aspects of the privacy issue of tantamount importance to me. Many thanks to the authors for this roadmap.

If you're in E-business, you NEED this book!

Outstanding coverage of E-privacy from the political end as well as the technical end. With the renewed emphasis on personal liberties and personal privacy, this friendly and easy-to-read guide will help everyone who runs an E-business to mind their customers privacy or risk it all in the justice courts of in the courts of consumer preferences. Do yourself a favor and buy this book NOW!