The E-Marketing Handbook: An Indispensable Guide to Marketing Your Products and Services on the Internet

by Matt Haig

""The E-Marketing Handbook"" is essential reading for any business owner, marketing professional or student of marketing looking for real-world advice on Internet marketing. The Internet is probably the most effective marketing tool that has ever existed. It enables you to interact with your customers in a way that is quite unprecedented. By engaging in the sort of two-way relationships previously unimagined, companies and consumers can now find out...

• Format: Hardcover
• Language: English
• ISBN: 074943547X
• ISBN13: 9780749435479
• Release Date: March 2001
• Publisher: Kogan Page
• Length: 260 Pages
• Weight: 1.19 lbs.
• Dimensions: 1.0" x 6.3" x 9.6"