The Dutch Republic and the Birth of Modern Advertising

by Arthur der Weduwen

With the birth of a serial press in the seventeenth century, the introduction of paid advertising was the most crucial step in pointing the newspaper industry towards a sustainable future. Here, as in so much else, the laboratory of invention was the seventeenth-century Dutch Republic. In this study, based on an exhaustive examination of the first six thousand advertisements placed in Dutch newspapers between 1620 and 1675, Arthur der Weduwen and...

• Format: Hardcover
• Language: English
• ISBN: 9004413804
• ISBN13: 9789004413801
• Release Date: February 2020
• Publisher: Brill
• Length: 340 Pages
• Weight: 1.58 lbs.
• Dimensions: 1.0" x 6.3" x 9.5"