The Donor Lifecycle Map: A Model for Fundraising Success

by Deborah Kaplan Polivy

Until now, the accepted wisdom in the nonprofit fundraising world was that everything you need to know about fundraising strategy is embodied in the venerable Donor Pyramid. In this brilliant yet down-to-earth and conversational book, Deborah Kaplan Polivy shows you how to retool your fundraising program by employing a much more powerful model--the Donor Lifecycle Map--in conjunction with the Donor Pyramid.

You'll learn how your organization...

• Format: Paperback
• Language: English
• ISBN: 193807789X
• ISBN13: 9781938077890
• Release Date: January 2017
• Publisher: Charitychannel LLC
• Length: 124 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.3" x 8.5" x 11.0"