The DNA Selling Method: Strategies for Modern-day Sales People (From Great Moments in History)

by Patrick Henry Hansen

Book Overview

Patrick Henry Hansen's The DNASelling Method draws on some of history's most compelling moments to teach modern selling principles--Julius Caesar's conquest of Gaul, Watson and Crick's discovery of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1932908102
• ISBN13: 9781932908107
• Release Date: June 2012
• Publisher: Brave Pub Inc
• Length: 317 Pages
• Weight: 1.25 lbs.
• Dimensions: 8.8" x 1.0" x 6.0"

Customer Reviews

C.P. Garlitz

I like reading business books, but some of them are quite dry. That was one of the best aspects of the book. The selling strategies are outstanding. Beyond good. But wow! I don't think I have ever read a business book that was as much fun to read as this one. Each chapter and key point is introduced with a short story from history that is well written and relevant to the point. i felt myself wanting to skip ahead and just read all the history examples. Fantastic book.

Excellnet Sales book

I had a chance to see Patrick Henry Hansen live at an upstate sales kickoff meeting. He presented Sales-Side Negotiation which was excellent. So I ordered his book on the DNA Selling Method with is the keystone to his program. His writing style is easy to follow and he uses examples from history to illustrate his points. This series is very unique in that it is written for the sales person but has tips for sales manager as well. _ I strongly recommend the series to any sales person that is new, or just needs to sharpen their saw. Kenley

Very Readable

I like reading business books, but some of them are quite dry. That was one of the best aspects of this book. The selling strategies are outstanding. Beyond good. But wow! I don't think I have ever read a business book that was as much fun to read as this one. Each chapter and key point is introduced with a short story from history that is well written and relevant to the point. I felt myself wanting to skip ahead and just read all the history examples. Fantastic Book

Loved it!

With so many sales books out there, it hard to know which ones have anything new. A friend of mine recommended this, and I was instantly captivated by both the writing and the tactics described. Instantly applicable sales tactics. A must read for everyone that has to sell as a part of their job!

The best sales methodology I have seen....by far!

The DNA Selling Method is unquestionably unique. The fact that it is so simple does rather beg the question "why has someone not come up with this before?" It is designed specifically for the modern high-tech sales environment and I had my entire sales force read the book and go through the training. The difference has been staggering and the training is still fresh in our minds almost 12 months later. It has been just amazing watching my sales team turn into "great listeners" and the imformation they extract from our clients has sent our close ratios through the roof. We are now able to predict our quarterly performance to within 5%, which means we now have one system that enables us to predict where we will finish. This has led to increased credibility for our team and a much more confident management team. If you are a sales professional or manager, this is an excellent methodology to implement (it is also very amusing and a fast and easy read).