The DNA of Marketing

by Ira S. Kalb

Business people at every level will benefit from this scientific approach to the basics of marketing. Information on the seven fundamental building blocks of marketing, such as product price, the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0974876534
• ISBN13: 9780974876535
• Release Date: January 2005
• Publisher: DNA Press
• Length: 398 Pages
• Weight: 1.95 lbs.
• Dimensions: 1.1" x 6.7" x 9.6"