The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality

by Bradley E. Wiggins and Bradley E Wiggins

Book Overview

Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This book explores cases of cultural, economic, and political critique levied by the purposeful production and consumption of internet memes. Often images,...

• Format: Paperback
• Language: English
• ISBN: 0367661330
• ISBN13: 9780367661335
• Release Date: September 2020
• Publisher: Routledge
• Length: 180 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.5" x 5.9" x 8.9"