The Discourse of Youtube: Multimodal Text in a Global Context

by Phil Benson

The Discourse of YouTube explores the cutting edge of contemporary multimodal discourse through an in-depth analysis of structures, processes and content in YouTube discourse. YouTube is often seen as no more than a place to watch videos, but this book argues that YouTube and YouTube pages can also be read and analysed as complex, multi-authored, multimodal texts, emerging dynamically from processes of textually-mediated social interaction. The...

• Format: Paperback
• Language: English
• ISBN: 0367366339
• ISBN13: 9780367366339
• Release Date: July 2019
• Publisher: Routledge
• Length: 134 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.4" x 5.9" x 8.9"