The Disappearing Product: Marketing and Markets in the Creative Industries

by Chris Bilton

Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), displacing cultural producers, devaluing culturing products and monopolising consumer attention. Drawing on theoretical models across disciplines and rich in practical examples, this book charts an approach to marketing...

• Format: Paperback
• Language: English
• ISBN: 1785360744
• ISBN13: 9781785360749
• Release Date: September 2017
• Publisher: Edward Elgar Publishing
• Length: 272 Pages
• Dimensions: 6.7" x 9.6"