The Direct Marketing Handbook

by Edward L. Nash

This guide gives users swifter access and wider coverage of the proven strategies, techniques, and insights of the field's leading lights: Jo-Von Tucker on catalogue marketing; Lee Epstein on postal... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070460272
• ISBN13: 9780070460270
• Release Date: January 1992
• Publisher: McGraw-Hill Companies
• Length: 827 Pages
• Weight: 2.95 lbs.
• Dimensions: 2.5" x 6.4" x 9.3"

Customer Reviews

Very informative, practical information-- not just theory.

A great book for people with some direct mail backgroud- its helps to have a basic understaning of the topics discussed before you jump into this book, Much of the information in the book won't be given to you by the "higher-ups" in your company. This is a encellent book if you want to get ahead in the profession