Digital Transformation Playbook: Rethink Your Business for the Digital Age

by David L Rogers and David L. Rogers

Book Overview

Rethink your business for the digital age.

Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for...

• Format: Hardcover
• Language: English
• ISBN: 0231175442
• ISBN13: 9780231175449
• Release Date: April 2016
• Publisher: Columbia Business School Publishing
• Length: 296 Pages
• Weight: 1.25 lbs.
• Dimensions: 1.1" x 6.4" x 9.1"
• Grade Range: Postsecondary and higher