The Digital Multinational: Navigating the New Normal in Global Business

by Yadong Luo and Satish Nambisan

Book Overview

How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization.

Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology...

• Format: Hardcover
• Language: English
• ISBN: 0262046326
• ISBN13: 9780262046329
• Release Date: February 2022
• Publisher: MIT Press
• Length: 264 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.1" x 6.4" x 9.2"