The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric

by Larry Weber and Lisa Leslie Henderson

Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric , digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing...

• Format: Hardcover
• Language: English
• ISBN: 1118760832
• ISBN13: 9781118760833
• Release Date: April 2014
• Publisher: Wiley
• Length: 368 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.2" x 6.3" x 9.1"