The Digital Innovation Playbook: Creating a Transformative Customer Experience

by Nicholas J. Webb

A complete and practical road map to achieving unprecedented business success through digital innovation excellence

In this breakthrough book, world-renowned innovation strategist Nicholas J. Webb uncovers the secrets of the world's best innovators. And what he found is that there is a new phenomenon that he calls "Digital Innovation" which is sweeping the world. In this powerful book, Webb clearly defines innovation as "the process of delivering...

• Format: Hardcover
• Language: English
• ISBN: 0470944706
• ISBN13: 9780470944707
• Release Date: August 2011
• Publisher: Wiley
• Length: 270 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"